Case Study - BRED Bank Cambodia
Making soft-skills relevant for Cambodia’s leading business bank.
BRED Bank Cambodia needed to find a provider of soft-skills training for their clients that was willing to do things differently and better. They knew what they wanted but it was not available.
THE PROBLEM
In 2018, BRED Bank Cambodia with IFC undertook research to find the biggest challenges faced by Cambodian SMEs. Answer – Owners need to focus on growth but their staff do not possess the right emotional intelligence, or soft-skills, to be left alone. They needed staff they could rely on.
At the time, there were soft skills training providers in Cambodia but the offering was not what customers said they needed. BRED Bank needed more, they needed to listen to their customers and provide them what they asked for.
THE CHALLENGE
MindCamp needed to develop curricula to address Emotional Intelligence in the workplace that was also:
- activity based – have little to no reading/writing,
- tiered – the needs of managers and staff are different,
- in Khmer language and be contextualised for the Khmer work environment,
- short – SME’s find it hard to lose staff for a whole day,
- and, affordable – they need quality outcomes but have finite resources
THE SOLUTION
The Shine Better Business Academy Soft Skills Curriculum – an eleven topic, multi-tiered, half day program that is packed with learning through doing, and is affordable.
WHERE ARE WE NOW
Though the kick-off has been difficult in 2020, both BRED Bank and MindCamp know the product developed was superior and will continue to provide learning sessions as the situation allows.
In October 2020, MindCamp delivered a workshop called Decision Making (one of the topics from the Academy curriculum ) to Cambodian Business Owners and entrepreneurs, hosted by the French Embassy on behalf of the SBBA. The participants loved the session and the facilitation so much so that they were already expecting to sign up for the next ones.
Delivery has also started to BRED SME clients who are looking for a suite of business solutions for both management and general staff. The sessions have been received extremely positively by the attendees and the business owners.
To learn more about how MindCamp can build and foster Emotional Intelligence in your workplace and do it in a way that suits your business please talk to one of our team members today.
T: +855 70 669 970
W: mindcamp.asia
To find out more about the Shine Better Business Academy please contact
E:
T +855 95 999 220 | +855 23 999 222
W: bredbankcambodia.com
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